1225 MADISON AVE

The 1225 Madison is a Side Eye classic. It’s bold, refined, and instantly recognizable.Featuring generous rounded lenses and a sculptural, oversized silhouette, it delivers confident presence with effortless cool. Crafted from premium Italian acetate, the Madison combines vintage-inspired glamour with modern sophistication. It’s a frame that feels both timeless and contemporary, designed for those who value substance and style in equal measure. 

Every Sunday, we return to our frozen yogurt ritual. Winter or summer, it doesn’t matter. We plan our days around it, know the flavors, the toppings, the owner and still get excited every time. What started as a simple stop became something we don’t question, only return to.

A simple pleasure, taken seriously.

72 steps. One frame. The 1225 Madison is crafted from lightweight injected Grylamid, delivering a perfect balance of comfort, durability, and bold presence. Meticulously developed in collaboration with our Italian partner factories, every detail from the sculptural frame shape to the refined hand-finishing,  reflects exceptional craftsmanship. Custom metal hinges and internal wire cores provide strength and flexibility, ensuring the Madison feels as good as it looks.