Side Eye is a New York–based eyewear label founded by Leila and Athina, two friends who met at Columbia Business School.

Born from a shared perspective on modern luxury, the brand challenges an industry shaped by excessive markups and superficial branding, offering considered design, exceptional craftsmanship, and honest pricing.

Each style is named after a New York address, a quiet reference to favorite places, shared rituals, and defining frienship moments. Together, they form a personal map of the brand’s origins.

The collections are defined by restraint, precision, and longevity. Every frame is developed in close collaboration with independent, family-run factories in Italy, where generational expertise and a meticulous, hands-on process guide each step. The result is timeless silhouettes, refined through a modern lens.

Side Eye is built on the belief that luxury should be transparent, intentional, and enduring. Pieces are created to be worn effortlessly, to elevate the everyday, and to remain relevant beyond seasons.

More than a product, Side Eye is a perspective, one that values substance over noise, and composure over excess.